Field notes: short essays, experiments, and templates. Fast takeaways on AI, systems, and decision models tested in practice.
The One-Liner The week I stopped building for myself and started learning how someone else's business actually works. What Happened Monday, May 12 — Immigration Day Spent the whole day at Chiang Mai immigration. Paperwork issues again. It feels like it's getting harder and harder each time
I tested AI Studio for building client demo sites as lead magnets. The speed is real, but production-ready? Not yet. Here is the honest breakdown.
The week I stopped building for hypotheticals and started building for someone who's paying for it.
The prospect opportunity crystallised this week — from vague conversation to a proper proposal, a Sunday meeting, and a specific conversion research plan built on real checkout data.
AI website builders now produce $100 sites that rival $5K custom builds. What this means for web designers, businesses, and the future of the web.