The whole thing, in five stops

I keep a private knowledge vault — research, decisions, project notes, client work, diary. It's the substrate everything else on this site is built from, and it's the single best explanation of how I think, because it shows the shape rather than describing it.

The graph renders that vault as a live 3D constellation: every note a point, every connection a link, clustered by topic. The contents are anonymised and the sensitive folders are excluded entirely, so what you're seeing is the structure — genuinely tangled, not a tidied-up version.

I run my life the way I run infrastructure: as areas, each with its own protocols, logs and rules. Not goals — systems, written down, that keep working when motivation doesn't.

There are twelve of them. Health is the largest by a distance and reads more like an engineering document than a wellness page. The governing rule across all of it is that the protocol gets published and the results don't — how I approach sleep is something anyone can copy, my bloodwork is a medical record.

A running record of what's shipped, what's in progress, and what's next — with dates attached, which is the part that keeps it honest. The reasoning behind each bet stays private; the thing itself doesn't.

If you're trying to work out whether I can actually build the thing you need, this page and the tools page answer that faster than a case study would.

Experiments I actually ran, with the numbers that came back — including the ones that returned nothing at all. One campaign was roughly five thousand emails and a hundred texts for exactly zero replies, and that entry has more transferable information in it than any of the wins.

Alongside it sits the kill log: ideas I mapped, built or tested and then shut down, with the reasoning intact and what I kept from each. Anyone can publish the wins. The interesting question is what someone does with the other half.