The One-Liner

The week I stopped running an old playbook and started picking the market my nervous system actually wants to play in.

What Happened

Thursday, April 2 — Ship Day

So Chiang Mai. Content batches 1 & 2 shipped. Sales script locked in — the Hormozi-trained version. Full benchmark day: training, meditation, deep work, outbound all landed.

Saw Bank at the gym in the evening — functional training, sauna, dinner after. Watched him fail hilariously at a gyro ball he was determined to crack. Walked in tired, walked out recharged. Bank is one of the sharpest people I know in Chiang Mai — a holistic teacher, quiet, ruthlessly present. The kind of person who asks one question and reorganises your thinking.

Austin came through with a cold lead: a creator booked for a call on Monday. First creator prospect. My whole energy shifted the moment that came through.

Sunday, April 5 — Systems Day

Longest reflection session I've run. Started with a platform audit. Realised my daily social media engagement SOP was built for an old identity — “online AI consultant” — that has nothing to do with my current ICP (Australian tradesmen, who find marketing agencies on the phone, not on X).

Ripped it up. Archived Substack, Beehiiv, Discord, Skool. Killed X from daily engagement. Cut LinkedIn and Instagram to bare minimums. Capped total content time at ~5 hrs/week as pure brand insurance and closed the lid.

Then mapped something more interesting: an anxiety → narrative → avoidance → more anxiety loop, and the specific places it shows up (YouTube scrolling, platform optimisation, comparison spirals). Set up Cold Turkey on the distraction sites and a Safari timer to monitor. The rule is simple: the regulation tools (exercise, meditation, manga, bounded content time) aren't rewards — they're what makes the harder work possible.

Austin partnership officially locked in. He's on sales, I'm on build and systems. Both of us committed, no plan B. That clarity alone is worth a week of second-guessing.

Monday, April 6 — Belief Work

Australian public holiday. Rest day by design after Sunday's marathon. Weekly review done, weekly hygiene done. Scraped property maintenance emails and spun up an Instantly cold email campaign. Mapped the Instagram Reels system for Roll B content.

Austin sent through a belief reprogramming worksheet — a three-part exercise on auditing limiting beliefs, self-honesty, and six-month vision. Started it on paper, old-school, Part 1 done. Sometimes pen and paper is just faster than any tool.

Tuesday–Wednesday

Heads down. Published the Naval 20% Vault synthesis on the20vault.com and an “Obsidian + Claude Code” post on lachlancb.me. Both with custom cover images, CTA cards, and infographics I built in HTML and rendered out.

What I Built

  • Two blog posts shipped (20% Vault Naval synthesis + Obsidian × Claude Code personal post) with full asset sets — cover, feature image, CTA card, infographic
  • Content batches 1 & 2 shipped
  • Hormozi-trained sales script finished
  • Engagement SOP rebuilt around the real ICP
  • Instantly cold email campaign live on property maintenance niche
  • Instagram Reels system mapped for Roll B
  • Austin partnership structure locked in
  • Belief audit started on paper

The Honest Take

This was a week of clarity more than output. The single biggest shift: seeing that I'd been cold-calling one market while my instincts were pointing at another. When Austin mentioned a creator lead, my whole energy lit up in a way it hasn't lit up for local business in weeks. That's not laziness — that's market signal worth listening to.

The other shift: realising how much of my “work” was actually optimisation of the wrong thing. Tweaking engagement plans for platforms my ICP doesn't use. Scrolling accounts in the top 0.1% of the platform and calling it research. Cold Turkey, trimmed SOPs, boxed content time — all of it clears the runway so the energy lands on what actually moves the needle: conversations with real prospects.

The regulation tools (exercise, meditation, manga, bounded platform time) aren't luxuries for a calmer life. They're the stack that makes the harder work possible in the first place. I'd dropped most of them over the past few months. This week I put them back.

Next Week

One intention: live calls with Austin, out loud, real prospects, before Thursday. No more prep. The phone is the only thing that matters.

Have a good one Peace Lachy