I help owners and consultants build leverage with AI, automation, and decision models.

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From Australia to Thailand
Why I Build Systems, Not Hype

The problem wasn’t just the 9–5.

It was the ceiling and beyond.

Every path in my life seemed capped, chaotic, or dependent on constant hustle.

Being a live long learner I took the risk and here is what I did

I left.

Quit my job and I moved to Thailand and set up my new home base.

Started my first business being Amazon FBA. (Not the greatest Choice I know.)

First came FBA wins.

Then came months of marketing experiments and learnings from others.

Each one sped up the process— and confirmed the same truth:

Leverage matters more than location.
Systems beat effort.
Simplicity scales.

That’s how Lachlancb.me was born — not to sell the dream, but to share what works from my experience.

Not theoretical frameworks, but repeatable workflows.

Amazon seller dashboard showing sales performance growth of 2067% in the last 30 days.
3 Months Post launch of my Amazon Biz
Amazon sales performance chart with $234,583 in revenue, ACOS of 23.76%, and ROAS of 4.21
Amazon Brand I Partnered with - I managed their PPC

Who This is For:

  • Solo consultants tired of duct-taping tools. (I'll give the best with over hundreds of SAAS experiments Ive tried)
  • Small agencies scaling faster than their ops. (I'll find that perfect spot so you can scale as you grow)
  • Creative founders who want more output, not more chaos. (I'll build the systems and architect what matters so you can do what you love)
  • Marketing teams that need back-end structure to match front-end growth. (Again I'll assess and scale with your operations)
Fitness training at a gym in Chiang Mai, Thailand.
Remote work setup in Chiang Mai with dual monitors, laptop, and mechanical keyboard.
Living in Chiang Mai, Thailand with scenic mountain views.

My Life in Chiang Mai

My Philosophy

  • Systems > Hacks: Compounding beats chasing.
  • Execution > Theory: Strategy is wasted if it never ships.
  • Simplicity Scales: Fewer tools. Cleaner workflows. Calmer growth.
  • AI as Leverage: It won’t replace you—but it will amplify those who use it well

What I've Done

  • Grow FBA brands from 6 to 7 figures.
  • Automate entire client onboarding workflows.
  • Build omni-channel content engines from a single source of truth.
  • Deploy AI-powered outreach and CRM systems that scale without burning out.

Let’s Simplify:

If you're ready to trade hacks for systems and clutter for clarity — stick around.
Or better yet, and let’s design your leverage stack together.

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FAQ

Q.1 Where are you based? →Mostly Chiang Mai, Thailand — but I work with clients globally.Q.2 Do you work with agencies or just solos? →Both. Many of my best projects come from small agencies.Q.3 What’s your availability? →I usually book projects 2–4 weeks in advance.Q.4 Do I need to be “techy” to work with you? →Not at all. I design systems so you can maintain them without headaches.Q.5 What if my business is still small? →That’s actually where my approach shines lean setups that scale calmly as you grow.

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Essays, playbooks, and systems for solo founders and consultants—AI × Workcraft, decision models, and Southeast Asia operations—focused on leverage, clarity, and calm growth.