What I build
Six things, done properly, rather than a list of everything I'm capable of. Each one ships as infrastructure you own — documented, editable, and still running whether I'm involved or not.
- 06
- Offers
- 7–21
- Days to live
- 30
- Day proof window
- № 01Core offer
DFY GHL Automation
Done-for-you GoHighLevel setup for any business that runs on leads, bookings and repeat customers.
- GoHighLevel
- SMS/Email
- Twilio
What lands
- Missed-call text-back — instant SMS, intake form, booking link
- Lead pipeline with stage logic, scoring and assignment rules
- Booking automation and calendar confirmations
- Automated review generation
- № 02
AI Agent Development
Custom agents, voice agents and chatbots — built to specification and deployed on your infrastructure or a managed VPS.
- Claude SDK
- LangGraph
- Voice AI
What lands
- Multi-step agents for support, research and sales intelligence
- Inbound/outbound voice agents for qualification and follow-up
- Retrieval over your own knowledge base
- Deployed on infrastructure you own
- № 03
Content Systems
A multi-platform content pipeline with competitor tracking, analytics and AI script generation. Instagram, YouTube, LinkedIn — one system.
- Content OS
- Competitor tracking
- AI scripts
What lands
- One pipeline feeding every platform from a single source
- Competitor monitoring with weekly reports
- Script and caption generation in your voice
- Performance analytics in one dashboard
- № 04
Growth Marketing
Full campaign build and management, with the attribution set up properly so you can tell what actually worked.
- Google Ads
- Meta Ads
- SEO / GBP
- CRO
What lands
- Call-focused search campaigns with conversion tracking
- Local SEO and Google Business Profile optimisation
- Landing page and funnel CRO
- Attribution setup and reporting
- № 05
Data & Intelligence
Custom dashboards and AI-powered insights built from the data you already have.
- GA4 / GTM
- Looker Studio
- AI synthesis
What lands
- Reporting dashboards for clients and internal use
- Multi-source attribution
- Weekly intelligence briefings, generated automatically
- Competitor and market monitoring
- № 06
Custom Software
Web applications from prototype to production, on infrastructure you keep.
- Next.js
- Vercel
- Supabase
What lands
- Next.js applications and marketing sites
- Supabase backends — Postgres, auth, storage
- Full API integrations
- Deployment, monitoring and handover
- 01
A call
Thirty minutes. I'll tell you if I'm the wrong person for it, which happens and saves us both a month.
- 02
An audit
I map what you're running now — traffic, CRM, follow-up, attribution — and where the leaks actually are. Usually not where people expect.
- 03
A build
Scoped, fixed, and delivered on infrastructure you own. No agency retainer that quietly becomes rent on your own systems.
- 04
A handover
Documented, with a walkthrough. If you want me gone afterwards, everything keeps running.
Nine areas, one operator
Most agencies are deep in one of these and outsource the rest, which is where the handoffs — and the attribution — fall apart. This is the full span, run by one person.
Strategy & GTM
Market research, ICP definition, positioning, offer design, channel mix and budget pacing.
- ICP frameworks
- Offer design
- Channel mix
- KPI trees
Paid acquisition
Full campaign build, optimisation and retargeting across search, social and video.
- Google Ads
- Meta Ads
- PMax
- LSA
- YouTube
- Retargeting
SEO & content
Technical SEO, keyword strategy, content operations and local search.
- Ahrefs
- Semrush
- Screaming Frog
- GSC
- Local SEO
- GBP
CRO & web
Landing page builds, split testing, heatmap analysis and funnel work.
- Next.js
- GoHighLevel
- Webflow
- WordPress
- Clarity
- A/B testing
Lifecycle & CRM
Nurture sequences, pipeline design, lead scoring and missed-call recovery.
- GoHighLevel
- Email sequences
- SMS flows
- Lead scoring
Data & attribution
The half most agencies skip — knowing which spend actually produced revenue.
- GA4
- GTM
- Server-side GTM
- CAPI
- CallRail
- Looker Studio
Outbound & sales
Full cycle — cold calling, appointment setting and closing, plus the systems behind them.
- Cold calling
- Apollo
- Instantly
- Clay
- Apify
- Sender reputation
Amazon & retail media
Listings, PPC, A+ content and Brand Registry. Ran a $300–400k/yr ad account.
- Seller Central
- Amazon PPC
- Helium 10
- Brand Registry
AI & automation
Agents, orchestration, retrieval and the infrastructure to run them unattended.
- Claude SDK
- LangGraph
- n8n
- MCP
- RAG
- Qdrant
I run this myself before I sell it to anyone.
- 16
- Production services
- 40+
- Automation workflows
- 22
- Scheduled jobs
- 24/7
- Uptime
Every system I build for a client is a version of something already running in my own operation. The stack below is live production infrastructure — a single VPS, containerised, self-healing, monitored, and doing real work whether or not I'm awake.
That matters for one specific reason: I'm not assembling something from a tutorial when you hire me. The failure modes, the maintenance burden and the parts that quietly break at 3am are things I've already met on my own time and my own bill.
- n8n
- Workflow automation engine
- LangGraph
- AI agent orchestration
- PostgreSQL
- Primary database
- Redis
- Cache and queues
- Qdrant
- Vector store — semantic memory
- Langfuse
- LLM observability and tracing
- Caddy
- Reverse proxy, automatic HTTPS
- Gatus + Beszel
- Uptime and performance monitoring
Things I've actually built
The fastest way to judge whether someone can build your thing is to look at what they already built. All of these run in production.
- Product
Tradie Site Engine
Config-driven generator: one JSON file becomes a complete 20–30 route local-business site with programmatic SEO. Three live examples.
- Agent ops
Mission Control
Real-time command centre for an AI agent fleet — agents, tasks, scheduled jobs and memory in one view.
- Content
IG Content OS
Instagram intelligence dashboard — competitor tracking across 8 accounts, AI-generated ideas and captions, analytics.
- Voice AI
Voice Agent Suite
Eight ElevenLabs + Claude agents running real conversations rather than scripted trees.
- Local SEO
GBP Audit & Scorer
Automated Google Business Profile auditor — completeness, reviews, categories, ranking signals.
- Audit
Website Intelligence Scorer
Bulk website auditor producing performance scores, SEO gaps and prioritised fixes. Built for outreach at volume.
- Sales tool
Demo Site Generator
Generates a live, shareable demo site for a prospect in seconds.
- Modelling
Revenue Mechanics Model
Scenario-models profitability before a funnel exists — ROAS, break-even CPL, survivability from spend and CVR.
- $234,583
- Ad sales driven (8 months)
- $100K+
- Client's monthly sales after my CRO work
- $4K → $30K
- Monthly revenue, on a system I built
- 16
- Live production systems I run
Ready to Build Your Growth System?
From CRM automation to AI agents — I build complete business infrastructure that scales.
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