What I Build

I design and deploy complete business systems — connecting marketing, sales, CRM, and automation into unified growth infrastructure with AI at the core.

CRM & Sales Automation

  • GoHighLevel (GHL): Full CRM builds — pipelines, SMS/email automations, AI agents, booking, and review request systems.
  • Pipeline Design: Stage logic, lead scoring, auto-tagging, and assignment rules.
  • Missed Call → Booked Job: Instant SMS follow-up, booking link, calendar confirmation, and CRM update — fully automated.
  • Client Onboarding: Welcome docs, intake forms, training Looms, and automated handoff sequences.
  • Payments & Contracts: Stripe invoicing, SignWell e-signatures, and deposit/final payment flows.

Outcome: Automated pipeline — first touch to closed deal.

AI Agents & Workflows

  • Claude + LangGraph: Multi-step AI agents for content generation, customer support, sales intelligence, and competitor monitoring.
  • Voice AI (Retell & VAPI): Inbound/outbound phone automation — appointment confirmations, lead qualification, and follow-up calls.
  • RAG & Semantic Memory: AI agents with business knowledge retrieval via vector search (Qdrant) and document embeddings.
  • N8N + Make.com: 30+ production automation workflows across lead gen, CRM, content, monitoring, and operations.
  • Prompt Engineering: LLM workflow design, prompt versioning, and multi-model orchestration via OpenRouter.

Outcome: Custom AI agents that handle real business tasks — not demos.

Lead Generation & Outreach

  • Google Ads: Call-focused search campaigns with conversion tracking and budget management.
  • Cold Email (Instantly): Scalable outreach — list building, sequences, deliverability management, 4,000+ emails/month capacity.
  • SMS Outreach: Multi-step sequences with compliance and reply handling via GHL and Twilio.
  • Google Business Profile: Local pack ranking, review systems, and GBP signal building.
  • Video Prospecting: Loom-based personalised proof assets sent post-permission.

Outcome: Predictable, multi-channel lead flow without manual hustle.

Web Development

  • Webflow & WordPress: Conversion-focused, mobile-first builds with SEO baked in.
  • Ghost CMS: Blog and content sites with custom code injection and newsletter integration.
  • Full-Stack Apps: Supabase (Postgres + Auth + Storage), Vercel deployment, API design.
  • Rapid MVPs: Loveable, Base44 for fast prototypes; Claude Code and Cursor for AI-assisted development.
  • Infrastructure: Docker, Linux VPS, Caddy reverse proxy, Cloudflare DNS, CI/CD pipelines.

Outcome: Fast, conversion-focused sites and apps — not just pretty pages.

SEO & Organic Growth

  • Technical SEO: Full audits via Screaming Frog, Semrush, Ahrefs — crawl errors, redirects, Core Web Vitals.
  • Local SEO: GBP optimisation, NAP citations, service-area pages, schema markup (JSON-LD), review ops.
  • On-Page Optimisation: SurferSEO content scoring, keyword clusters, pillar/cluster mapping.
  • Analytics: GA4, Microsoft Clarity (heatmaps + session recording), Fathom for privacy-first tracking.
  • Monitoring: UptimeRobot, PageSpeed Insights, SiteChecker for ongoing health.

Outcome: Compounding traffic and trust without paying per click.

Content & Creative

  • AI Content Pipeline: Webhook → Claude → Draft → N8N → Approval → Publish. End-to-end with human gate.
  • Video: CapCut, Descript, Opus Clip for short-form editing and long-form repurposing.
  • AI Creatives: Leonardo, FLUX for campaign imagery; Canva and Brandbird for social proof assets.
  • SEO Writing: Byword and SurferSEO for long-form articles; Copy.ai for ad copy and emails.
  • Presentations: Gamma for fast client-ready decks.

Outcome: Consistent content output without burning hours on production.

Data & Intelligence

  • Google Looker Studio: Custom reporting dashboards for clients and internal data.
  • Airtable: Hybrid spreadsheet-database for CRM data, projects, and custom automations.
  • Competitor Intelligence: Automated monitoring — pricing, content, ads, social activity. Weekly AI reports.
  • Business Intelligence: SparkToro audience research, Exploding Topics for trend discovery.
  • Meeting Intelligence: Read.ai and Fireflies for transcription, action items, and follow-up automation.

Outcome: Clear dashboards and AI-powered insights — not vanity metrics.

Automation Strategy & Consulting

  • Systems Audit: Full review of existing tools, workflows, and data flow to find leaks and redundancies.
  • Automation Roadmap: Prioritised build plan — what to automate first for maximum ROI.
  • Tool Selection: Vendor-neutral recommendations (GHL vs HubSpot, Make vs N8N) based on your actual needs.
  • Team Training: Loom walkthroughs and SOPs so your team actually uses what gets built.
  • Ongoing Advisory: Monthly check-ins to optimise, expand, and troubleshoot live systems.

Outcome: A clear plan before any building starts — so nothing gets wasted.

Results & Performance

  • $100K+ revenue generated for local business clients via automation.
  • 6 → 7 figures scaled e-commerce business with paid advertising.
  • <60 seconds missed call to SMS follow-up response time.
  • 14 Docker services running 24/7 in production.
  • 30+ automation workflows live in N8N.
  • 4,000 cold emails/month at scale with managed deliverability.
  • 99.9% uptime on self-managed infrastructure.

Ready to Build Your Growth System?

From CRM automation to AI agents — I build complete business infrastructure that scales.

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FAQ

Q.1 Do you show pricing? →Every project is unique; I provide custom quotes after understanding your needs. Q.2 What results can I expect? →Typically faster workflows, fewer tools, more predictable leads, and systems that run without you. Q.3 Do you offer ongoing support? →Yes — through advisory retainers or follow-on project work. Q.4 Can you integrate with tools we already use? →Absolutely — I adapt to your existing stack rather than forcing new tools. Q.5 What's the typical timeline? →Most systems are live within 7–21 days depending on complexity.

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Essays, playbooks, and systems for solo founders and consultants—AI × Workcraft, decision models, and Southeast Asia operations—focused on leverage, clarity, and calm growth.